Today, businesses are opting for mobile apps to interact with customers, handle customer inquiries, sales, and other needs. Be it a coffee shop or a manufacturing company, these companies are investing a lot in app developers to take their marketing to the next level. Here are six reasons why your business needs an App to go down this road.
How apps enhance your business
Create a marketing channel
Mobile applications serve diverse functions – they can provide general information, booking forms, prices, search features, messengers, user accounts, news feeds and lot more.
The biggest advantage of having an app is that the information you need to provide your customers – such as that related to special sales and promotions – is available right at their fingertips. Push notifications enable you to directly interact with your clients and remind them about your services and products when needed.
Build brand and online recognition
An app can significantly contribute to your brand awareness. You can do what you want to do with it – make it functional, informative, shocking, or stylish. But most importantly, create an application that your customers will love.
The more often your clients are involved with your app, the sooner they will purchase your product or service. This is known as “effective frequency” in marketing terms. According to a rule of thumb, seeing or hearing your product approximately 20 times can get you noticed.
Enhance customer engagement
Regardless of what you sell, your customers need a way to get in touch with you. A messaging feature within your application can make a difference in how you communicate with your clients. Consider how many customers would like to contact you via native texting than via the app.
Outperform the competition
Even today, small businesses have a relatively fewer number of mobile apps. This is what helps you stand out from the competition. Be the first one among your competitors to offer a mobile app to your customers. They will appreciate your forward-thinking approach to mobile application development.
Let’s face it: the demands and expectations of your users are dramatically changing. Broader support across platforms is on the rise. In the days of mobile, no business can bank on conventional ways of engagement for long. A mobile app can throw new dimensions in by way of offers, rollouts, discounts, and contests.
Build customer loyalty
One of the most important reasons to create a mobile application for your business is to cultivate customer loyalty. With so many roadside banners, newspaper ads, coupons, flyers, website banners, email marketing and Facebook ads out there, you can gradually lose your impact on your customers. It is important to make a genuine connection with your clients, and a mobile app can help you do that by helping you stay closer to your customers.…
Google takes down terror-related app from playstore. Taliban and other terror groups have taken advantage of the internet in recent times to spread fear as well as lure young people to join them. This has seen various social media networks to take decisive action to what has proven to be an international threat to humanity. Just a few months ago, Twitter announced that it had taken down over 130,000 accounts which were linked to terror and radicalization.
Terror apps using mobile apps
However terror groups are still determined to use the internet to lure people to join them. As part of the resurgent effort, Taliban which is a terror group with most of its roots based in Iraq and Afghanistan launched a new Android app known as Alemarah (Al Emarah) with the help of the organizations public relations.
According to Taliban spokesperson Zabihullah Mujahed, the app was meant to promote the groups propaganda. The spokesperson who was quoted by Pashto Afghan news said that Alemarah was specifically designed to spread video content and news created by Taliban through the mobile platform. The spokesperson went ahead to say that the launch of the app was part of their technological advancement in their aim to attract a more global audience. The app was launched on April first, and many people thought that it was a joke because it was Aprils fool’s day.
However, Google acted quickly and removed the app from Google play store. Google’s policies state that apps are actually not allowed to advocate against groups of people based on their region, race, gender, nationality, age, sexual orientation, gender identity or ethnicity in which is what Alemarah was doing.
Speaking to TNW, Google spokesperson said that they usually don’t comment on specific apps, but they can confirm that they usually remove apps that violate their policies. However, Taliban spokesperson quickly went ahead to counter that statement saying that they actually removed the app from Google play store due to technical issues and added that the app will be back soon.
While talking to the media, Afghan interior minister said that the government is dedicated to stop Taliban and other terror groups from using the internet to popularize themselves. He added they are working together with major social media platform such as Twitter to shut down terror related accounts.
The terror group is desperately trying to revive itself amid recent effort by the international community to fight terror. The app was just one of many Taliban digital campaign that they used to spread propaganda and gain support. Reliable sources say that the group already has a website and an active Twitter and Facebook accounts. Their social media accounts have always been taken down, but the team has always managed to find its way back.…